Grab an iPhone with the Hipstamatic app and snap some shots of anything wine! Oh, and hurry…because there’s a great photo contest rolling at the website of our friend, Wayne Kelterer, at A Long Pour! It runs through April 17—with winners to be announced on April 20!

A Long Pour is unique among wine websites: Wayne has set out to visit 52 different California wineries—and document his experience with engaging stories. It’s not all about the bouquet or the hints of raspberry, chocolate or oak in a glass of wine—none of which I can ever detect when sampling a wine described as such. This is about the heart and soul of the winery.

Back to the contest. The folks at A Long Pour find pictures worth a thousand words in telling a good story. They also love the Hipstamatic app with its analog approach to a digital medium. Kelterer says, “Like traditional film, there is some thought that goes into it. Unlike other apps that let you edit an image after taking it, Hipstamatic requires some creative thought. What lens will I use? What film? What combinations work best for this situation? The results are often unexpected and incredibly beautiful.” This is what inspired the first-ever contest at A Long Pour.

There will be one grand prize winner and two runners-up with great prizes including mounted prints from Color Services and a Holga camera! Read the details on how to enter at “A Long Pour: 52 Weeks with California wine“. Great idea, Wayne! Sounds like fun!